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Writer's pictureDawie Otto

With new security and intelligent features, the new Gmail means business



Since the beginning, the aim with G Suite has been to help companies transform the way they work with their suite of cloud-based collaboration and productivity apps.

Google recently announced major updates to help the more than 5 million paying businesses that use G Suite work safer, smarter and more efficiently. This includes an all-new Gmail, with a brand new look on the web, advanced security features, new applications of Google’s artificial intelligence and even more integrations with other G Suite apps. They also introduced a new way to manage work on the go with Tasks

Keep sensitive data secure with new Gmail security features

Keeping your data secure is their top priority, which is why last month, Google introduced new phishing protections to help address Business Email Compromise (BEC) threats or when someone impersonates an executive to get sensitive information.

With these new protections, Gmail has helped block 99.9 percent of BEC attempts by warning users or automatically moving messages to spam for them.

Google introduced a new approach to information protection: Gmail confidential mode. With confidential mode, it’s possible to protect sensitive content in your emails by creating expiration dates or revoking previously sent messages.

Because you can require additional authentication via text message to view an email, it’s also possible to protect data even if a recipient’s email account has been hijacked while the message is active.


New confidential mode in Gmail lets you set expiration dates for sensitive information.

Built-in Information Rights Management (IRM) controls also allow you to remove the option to forward, copy, download or print messages. This helps reduce the risk of confidential information being accidentally shared with the wrong people. Confidential mode will begin to roll out to consumer Gmail users and a limited number of G Suite customers in the coming weeks (broader rollout following).

Google also redesigned the security warnings within Gmail so that they are simpler to understand and give a clear call to action to employees. These bigger, bolder warnings will help you be even more informed when it comes to potentially risky email.


Bigger, bolder security warnings help you keep your company’s confidential information safe.

And it’s always worth a reminder: Google does not scan Gmail for the purposes of targeting ads and there are no ads shown in Gmail for G Suite customers.

Stay on top of email effortlessly using artificial intelligence in Gmail

New AI-powered features in Gmail, like Nudging, Smart Reply and high-priority notifications, can now help you spend more time on work that matters.

Most of us get more emails than we can deal with at one time, and sometimes things slip through the cracks. With Nudging, Gmail will proactively remind you to follow up or respond to messages, making sure you don’t drop the ball.


Now Gmail will intelligently (and subtly) “nudge” you when you need to prioritise actions in your inbox.

Last year, Google introduced Smart Reply to Gmail mobile apps. Smart Reply processes hundreds of millions of messages daily and already drives more than 10 percent of email replies on mobile. Google is bringing Smart Reply to Gmail on the web to help you respond to messages faster.


New notifications on mobile help you stay focused on what’s important (and eliminate clutter, too.).

We’re also introducing new features on mobile to help you minimise interruptions and clutter. High-priority notifications is a new setting that only notifies you of important messages, keeping interruptions to a minimum. Gmail can also recommend when to unsubscribe from mailing lists. Using intelligence, unsubscribe suggestions appear based on cues like how many emails you get from a sender and how many of them you actually read. You’ll start to see these notifications show up in your inbox over the coming weeks.

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